Here are 10 basic steps that will lead your kiosks to success.
The key to success is simplicity, simplicity, simplicity. As user based technology, it is imperative that an interactive kiosk is immediately clear and easy to understand for all customers. The clarity of information on screen determines how long the user keeps their attention. Simplicity of the overall design also plays a part in making it easy to use and enhancing the customer experience
Branding plays a key role in attracting customers to approach the kiosk point. The use of effective graphics and branding immediately communicates to a passer by. The logo, colour and imagery should be consistent so the kiosk fits within the company’s environment.
Whilst there must be a balance between aesthetics and function, the styling of your kiosk is important. Positioned in high trafficked areas, a kiosk should be bold and eye catching to invite the user to interact with the technology. The kiosk’s home screen should also be striking and visually appealing as first impressions always count.
4. Usability and Accessibility
The ergonomics of your kiosk must be a consideration during design and deployment. If the text is easy to read, the process is simple and the buttons are accessible, users are encouraged to engage with the interface. A lot of kiosks use Braille to allow accessibility for a wider audience. The layout of the kiosk should establish a logical flow that corresponds parallel with the touch screen.
When selecting the components that make up your kiosk, consider how they will all function together, separately and in unison. Components include touch screens, printers, card readers, dispensers and keyboards.
With customer experience in mind, the navigation of a kiosk’s process is a vital consideration. The initial screen should use simple, but clear instructions to keep the user’s attention. An interactive kiosk must use easy to navigate menus, with optional back, exit and home buttons that allow for flexibility. Create a linear path for ease of use and to accelerate the process.
Characteristics like colour, size, fonts and icon positioning should aim to be consistence throughout the on-screen steps. Overall consistency of layout can improve the user experience. It is also important that imagery and graphics remain uniform to reinforce the brand image.
Sound can be utilized in a kiosk application so that users can engage on a multi-sensory level. Used effectively and in moderation, sound can be beneficial in increasing your kiosk’s usability. It can assist certain actions, such as pressing of buttons, which reassures the user.
The kiosk screen has to be read from a distance and close up, which determines the visual hierarchy of information. From a distance, the branding and graphics create the initial impression. Once the user is close up, the kiosk should immediately communicate its purpose and what it offers. The location and placement of a kiosk can affect visibility and overall effectiveness.
10. The User
And finally, always keep the customer at the forefront of any design decisions made during the process of developing your kiosk. Your kiosk has to convince the customer that a self-service solution is more beneficial to them than a person. The end question should be; will the user be accepting of the kiosk and be invited to use it?